Web Site Evaluation 1


Volkswagen

www.vw.com

Volkswagon homepage

Structure & Organization

I think think structure of Volkswagen's site is solid. From page to page, the layout is consistent. Once you are familiar with the navigation (which doesn't take but a second) you can pretty much find what ever you need from the site. They use a large billboard area to display their graphics which centers the whole site nicely. With each link the center changes while everything else stays secure so you never get lost.

index 2

Diagram of VW Homepage

VW Homepage Diagram

  • 1.) Main Navigation
  • 2.) Secondary Navigation
  • 3.) Billboard Area
  • 4.) Secondary Navigation
  • 5.) Topic 1 Mini Ad
  • 6.) Topic 2 Mini Ad
  • 7.) Topic 3 Mini Ad
  • 8.) Topic 4 Mini Ad
  • 9.) Hot Headline News
  • 10.) Footer


Graphics

VW has crystal clear graphics. They display their product extremely well and you can see them from almost every angle. Almost all their cars are displayed in motion and are in a clean environment to give you a feel of where you could be driving that car. Some of the graphics are interactive as well or just respond by roll over (like the car lights coming on).
nice graphics

Navigation

The navigation is extremely simple and is recognizable right away. You can find just about whatever you want to know about these car in just one or two clicks. Not to mention an ever present navigation bar that allows you to search in case there is something not present in the navigation.

searchbar

navigation

Typography

There text has plenty of breathing room and is easy to read. They site kind of follows through like a catalog.

type treatment

Final Thoughts

What else can I say except that this site is clean cut and very approachable. Everything about their product is readily available and at your own disposal.